brand-voice-enforcement
This skill applies brand guidelines to content creation. It should be used when the user asks to "write an email", "draft a proposal", "create a pitch deck", "write a LinkedIn post", "draft a presentation", "write a Slack message", "draft sales content", or any content creation request where brand voice should be applied. Also triggers on "on-brand", "brand voice", "enforce voice", "apply brand guidelines", "brand-aligned content", "write in our voice", "use our brand tone", "make this sound lik
Security Assessment
About brand-voice-enforcement
The brand-voice-enforcement skill applies existing brand guidelines to all sales and marketing content creation. It ensures that emails, proposals, presentations, social posts, and other business communications maintain consistent brand personality while adapting tone appropriately for different contexts and audiences. This skill solves the problem of content inconsistency across teams and platforms by automatically enforcing voice standards defined in your brand guidelines.
The skill features a three-tier guideline discovery system that checks session context first, then local guideline files, and finally prompts users for guidelines if none are found. It applies voice constants (personality attributes that remain consistent) while flexing tone based on content type, audience, and context. The enforcement workflow analyzes content requirements, applies brand personality traits, adjusts formality and energy levels, and generates content that incorporates key messaging pillars naturally. For complex tasks, it can delegate to specialized content-generation or quality-assurance agents.
This skill is designed for marketing teams, sales professionals, and content creators who need to maintain brand consistency across communications. It's particularly valuable for organizations with established brand guidelines who want to scale content production while preserving their unique voice. Use cases include drafting customer-facing emails, creating pitch decks, writing LinkedIn posts, composing Slack messages, and any scenario where brand-aligned content is required.
FAQ
How does this skill find my brand guidelines?
It checks three sources in order: guidelines generated earlier in the current session, a local `.claude/brand-voice-guidelines.md` file in your working folder, or prompts you to provide them directly. It stops as soon as it finds guidelines in any of these locations.
What's the difference between voice and tone?
Voice represents your brand's constant personality attributes (the 'We Are / We Are Not' characteristics), while tone flexes based on content type and audience. For example, your voice might always be 'confident' but your tone might be more formal in a proposal versus casual in a Slack message.
Can I use this skill without existing brand guidelines?
No, this skill requires existing brand guidelines to enforce. If you don't have guidelines yet, use the 'discover-brand' skill to find brand materials or 'guideline-generation' skill to create guidelines from documents or transcripts first.
Does this work with all content types?
Yes, it works with emails, presentations, proposals, social posts, messages, sales content, and any other business communication where brand voice should be applied. The skill adapts tone appropriately for each content type while maintaining consistent voice.
Can I customize the enforcement strictness?
Yes, you can configure enforcement settings in `.claude/brand-voice.local.md` including strictness levels (strict, balanced, or flexible) and whether to always explain brand choices in the output.
Install brand-voice-enforcement
Quick Setup:
- Copy the skill folder to
.claude/skills/ - Claude will automatically detect and use the skill
Repository
anthropics/knowledge-work-plugins