Research a company or person and get actionable sales intel. Works standalone with web search, supercharged when you connect enrichment tools or your CRM. Trigger with "research [company]", "look up [person]", "intel on [prospect]", "who is [name] at [company]", or "tell me about [company]".
The account-research skill provides comprehensive intelligence on companies and prospects to inform sales outreach strategies. It conducts deep research on any company or person, delivering actionable insights that help sales teams understand their prospects before making contact. The skill works standalone using web search capabilities and can be triggered with natural language commands like "research [company]", "look up [person]", or "intel on [prospect]".
Core capabilities include gathering company overviews (size, industry, business model), tracking recent news and announcements (funding rounds, leadership changes, product launches), identifying hiring signals that indicate growth or expansion, discovering key decision-makers from LinkedIn, and understanding their products and target customers. When enrichment tools or CRM systems are connected, the skill becomes significantly more powerful, adding verified contact information (emails, phone numbers), technology stack details, organizational charts, and historical relationship data from your CRM including past opportunities and existing contacts.
This skill is designed for sales professionals, business development teams, account executives, and anyone conducting B2B outreach who needs to research prospects quickly and thoroughly. It eliminates hours of manual research by aggregating information from multiple sources into a structured, actionable format that highlights the best angles for outreach, relevant talking points based on prospect backgrounds, and integration opportunities based on their tech stack.
Yes, the skill works standalone using web search to provide company overviews, recent news, hiring signals, key people, and product information. Connecting enrichment tools or your CRM enhances the output with verified contact data, tech stack details, and relationship history, but is completely optional.
The skill supports enrichment connectors that provide verified emails, phone numbers, tech stack data, org charts, and funding details. It also integrates with CRM systems to pull prior relationship history, past opportunities, existing contacts, and notes. Specific supported tools are configured through connectors.
Use natural language commands like "research [company name]", "look up [person name]", "intel on [domain]", "who is [name] at [company]", or "tell me about [company]". The skill automatically activates and begins gathering information from available sources.
The skill generates structured markdown reports containing a quick take summary, company profile table, recent news with outreach implications, hiring signals, key people with talking points, tech stack analysis (if enrichment connected), and prior relationship status (if CRM connected). All information is organized for immediate action.
Yes, you can research both companies and specific individuals. When researching a person, the skill gathers their background, current role, tenure, LinkedIn profile, and generates personalized talking points based on their professional history and position.
Quick Setup:
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anthropics/knowledge-work-plugins