seo-plan

The seo-plan skill provides a structured framework for creating strategic SEO plans for new or existing websites. It helps businesses, marketers, and website owners develop a comprehensive search engine optimization strategy by guiding them through discovery, competitive analysis, site architecture planning, content strategy development, technical SEO foundations, and phased implementation planning. The skill is designed to transform high-level SEO goals into actionable roadmaps with measurable objectives, resource considerations, and success criteria.

Its capabilities include competitor analysis, keyword opportunity identification, content gap assessment, URL hierarchy planning, internal linking strategy design, sitemap planning, content calendar creation, schema markup planning, Core Web Vitals targeting, mobile-first considerations, and AI search readiness planning. The skill supports multiple industry-specific templates, including SaaS, local services, e-commerce, publishers, agencies, and general businesses. It also generates a set of strategic deliverables such as SEO strategy documents, competitor analysis reports, content calendars, implementation roadmaps, and site structure plans. When available, it can incorporate external SEO data sources for competitor intelligence, keyword research, traffic estimation, and local business insights.

Typical users include SEO consultants, digital marketing teams, business owners, agencies, content strategists, and website managers seeking a structured SEO planning process. It is useful for website launches, SEO audits, content expansion initiatives, competitive market analysis, and long-term organic growth planning. The skill is intended for organizations that need a phased roadmap with defined KPIs, dependencies, risk considerations, and clear execution priorities.