seo-local

The seo-local skill provides comprehensive local SEO analysis focused on helping businesses improve their visibility in local search results, Google Maps, and the local pack. It examines critical ranking factors including Google Business Profile optimization, NAP (Name, Address, Phone) consistency across the web, citation health, review signals, local schema markup implementation, and location page quality. The skill leverages the latest 2026 industry data showing that GBP signals account for 32% of local pack ranking weight, while proximity accounts for 55.2% of ranking variance.

This skill intelligently detects business type—whether brick-and-mortar with a physical location, service area business (SAB) that travels to customers, or hybrid models—and adjusts its analysis accordingly. It also identifies industry verticals such as restaurants, healthcare, legal services, home services, real estate, and automotive, applying industry-specific schema recommendations and best practices. The analysis covers multiple dimensions including GBP signals (25% weight), on-page optimization, citation consistency, review management, and schema markup implementation.

Ideal for SEO professionals, digital marketing agencies, local business owners, and web developers managing multi-location businesses or optimizing for local search visibility. The skill is particularly valuable when auditing local rankings, troubleshooting map pack performance issues, preparing for local SEO campaigns, or ensuring compliance with current local search best practices. It addresses the growing importance of local search, where 46% of Google searches seek local information and 76% of mobile "near me" searches lead to a physical visit within 24 hours.