seo-geo

The seo-geo skill analyzes and optimizes content for AI-powered search experiences, including AI Overviews, ChatGPT web search, Perplexity, and related generative search platforms. It helps users evaluate how well their content can be discovered, cited, and surfaced in AI-generated answers. The skill is designed around the principle that Generative Engine Optimization (GEO) is fundamentally an extension of SEO best practices applied to AI-search environments. Its analysis emphasizes evidence-based guidance and aligns findings with Google's published position that GEO and traditional SEO share the same core foundations.

Key capabilities include GEO audits focused on brand mention signals, AI crawler accessibility, llms.txt compliance review, passage-level citability assessment, and platform-specific optimization considerations. The skill evaluates factors such as citation-friendly passage structure, content readability, heading hierarchy, answer placement, factual specificity, source attribution, and the use of multi-modal content. It also incorporates analysis of authority and brand signals, highlighting the documented importance of brand mentions and visibility across platforms. The framework includes scoring criteria for citability, structural readability, multi-modal content, and authority-related signals.

This skill is useful for SEO professionals, content marketers, publishers, website owners, growth teams, and organizations seeking stronger visibility in AI-generated search results. Common use cases include auditing existing content for AI citation potential, identifying weaknesses that reduce discoverability, comparing optimization opportunities across AI search platforms, and improving content structure to increase the likelihood of inclusion in AI-generated answers and overviews.