blog-strategy

Blog Strategy is a planning and positioning skill in the claude-blog toolkit. It solves the problem of ad-hoc content creation by developing a comprehensive blog strategy that builds topical authority for search rankings while establishing brand presence for AI citation platforms such as ChatGPT, Perplexity, and Google AI Overviews. It produces topic-cluster architecture (hub-and-spoke pillar and spoke design), audience mapping, competitive landscape analysis, content-scoring targets, and a measurement framework.

The workflow moves through discovery (business, goals, competitors, differentiators, resources), competitive landscape research via web search, a competitive AI-citation map that scores rival visibility across assistant platforms, audience segmentation, and content-pillar design where each pillar is expanded into a full 8-12 spoke cluster with internal-linking plans and template assignments drawn from twelve content templates. It cross-references a broader FLOW 5-surface model and delegates local-pack work to a separate SEO skill. The skill is security-aware about its inputs: it treats an auto-loaded DISCOURSE.md file as untrusted data, ignores embedded instructions, and validates source URLs before citing them. It is honest about tooling limits, noting that web search cannot directly inspect assistant answers and that such data must come from direct platform checks, APIs, screenshots, or user-provided exports.

Target users are content strategists, marketers, founders, and SEO professionals planning a blog program. Use cases include ideating content pillars for a niche, mapping competitor coverage gaps, and architecting an interlinked cluster of posts to earn both search rankings and AI citations.